Soft Drinks in Rural Market in India Essay Example for Free

Soft Drinks in Rural Market in India Essay In India, the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace, so the major soft drink companies are forced to cut profit margins in order to compete there. Indias purchasing power parity per capita of US$2,850 is representative of a nation in which the average consumer has insufficient income to engage in discretionary spending. Nevertheless, during the hot season, spur-of-the-moment beverage sales are commonplace. In order to position themselves for sales growth, the major soft drink companies priced a 200-milliliter bottle at the equivalent of 11 U.S. cents. Although that price is not sustainable beyond the short term, management hopes that it will be enough to wrest market share away from local products and substantially increase sales volume in 2004. Beverage companies cannot afford to ignore Indias rural consumers if they wish to expand market share. According to data release by the PRB, only 28 percent of Indias population lived in urban areas in 2003. On average, rural consumers have a lower income level than their urban counterparts and demand lower-cost beverage options. In order to remain cost competitive, soft drink companies have to contain the transportation costs involved in expanding their distribution network into widespread towns and villages. Faced with high fuel and vehicle costs, companies are turning to less expensive means of transportation including ox carts and rickshaws. Another challenge facing the major soft drink companies is regaining consumer confidence in the aftermath of a well- publicized scandal over the presence of pesticides in some soft-drink products. A major publicity campaign aimed at regaining consumer confidence seems to be working, but bottlers need to avoid any more issues that would throw product safety into doubt. Recovering and maintaining an image of quality will be a key weapon in the struggle to take market share away from locally produced fruit beverages. Indian consumers are ready to opt for soft drinks, but not at a premium price.

Conrads Heart of Darkness and the Dehumanization of Africans Essay

Heart of Darkness and the Dehumanization of Africans      Ã‚  Ã‚   The Western world, generally speaking, is not kind to Africa and its native inhabitants. We acknowledge Africa's existence, but we do not want to see or understand anything about it beyond the obvious: overt things that are open to criticism like Apartheid (a European invention). The occasional praiseworthy entity is given momentary applause, but felicitations are short-lived and quickly forgotten. These statements refer just to politics, so one can imagine the rightful indignation by twentieth-century African writers when their work is largely ignored in favor of such enlightening fare as Heart of Darkness. One writer, Chinua Achebe, seeks to change this view by illustrating the complex, unquestionably civilized rituals and protocols of day-to-day African life. He is not alone in his endeavor, as several other writers also portray an Africa worthy of respect while they crumble the long-standing traditions of ignorant bias and patronization. Can Achebe really change the perception that Africa is nothing more than the heart of an immense darkness that surrounds all of us? That is exactly what he tries to do in his essay on racism. He ascertains that "white racism against Africa is such a normal way of thinking that its manifestations go completely unremarked." He further questions the classification of Heart of Darkness (or any work that dehumanizes Africans) as a "great work of art" (12). Obviously, this essay is more direct in its attack on the standard view of Africa than his novels, but Achebe uses the essay forum to state his hopes about the future of African literature in the West. He wants to rehabilitate this image that he keeps seeing from everyone who ha... ...oroughly rehabilitated me towards Africans in literature. Only a few billion more to go until Achebe can call his project a success.    Works Cited Achebe, Chinua. "An Image of Africa: Racism in Conrad's Heart of Darkness." Hopes and Impediments: Selected Essays. New York: Anchor, 1990. -- -- --. No Longer at Ease. London: Heinemann, 1960. -- -- --. Things Fall Apart. 1958. The Norton Anthology of World Masterpieces, Expanded Edition, Vol. 1. Ed. Maynard Mack. London: Norton, 1995. Ba, Mariama. So Long a Letter. 1980. The Norton Anthology of World Masterpieces, Expanded Edition, Vol. 1. Ed. Maynard Mack. London: Norton, 1995. Conrad, Joseph. Heart of Darkness. New York: Signet, 1997. Soyinka, Wole. Death and the King's Horseman. The Norton Anthology of World Masterpieces, Expanded Edition, Vol. 1. Ed. Maynard Mack. London: Norton, 1995.

Racial Divides in The Last of the Mohicans Essay

Throughout James Fennimore Cooper’s novel The Last of the Mohicans a common theme of interracial friendship and love and the difficulty it takes to overcome such an obstacle, is shown strongly in the work. In the novel Cooper shows how the America people of European decent treat those that are native, by showing how negatively they treat the Native Americans. Chingachgook and Hawkeye have a friendship that is genuine and deep, bypassing the normal relationship between that of a white man and a Mohican Indian. Interracial love and romantic relationships are condemned in The Last of the Mohicans, for example when, Cora, the older daughter of Munro, is approached by Magua and he explains his desire for their marriage it is preceded that their relationship is uncomfortable as well as awkward whereas Uncas and Cora’s mutual relationship ends in a terrible tragedy. Cooper makes it apparent that race was important in each individual’s acceptance and respect in the early American community, but the bond and friendship between Hawkeye and Chingachgook is stronger than the American community’s influence; there is also a common theme of interracial romantic relationships being impossible because of how Cora’s relationships with Uncas and Magua both come to an end. Numerous critics agree that Cooper’s novel makes the relationship between the Native Americans and the white Americans noticeably different from their affiliation with their own race. â€Å"The Last of the Mohicans shifts its action back in time to the mythopoetical realm when the future of American hung in the balance between the primitive and the civilized, between the French and the British, between the white and red men.† (Burt 1). Burt suggests that with the treatment between the characters it shows America at a different stage, one that is still being built on and not quite finished in construction. Burt also suggests that That the last of the Mohicans is honest in Cooper’s portrayal of the interaction that is between the two main races of the novel, all the way to the depths of the â€Å"psychology of Native Americans and their place in American culture and conscience.† (Burt 1). The racial conflicts in the novel are shown when â€Å"multiple cultures interact without physical conflict, settle their differences through dialogue.† (Rinne 15). The conversation that is presented throughout the novel seems to help settle some of the disputes, between many individuals like Alice and Magua, a relationship that exemplifies how white and red men confront one another. This concept of interracial interaction between the people of the novel, despite the bond between Hawkeye and Chingachgook, is shown clearly that it is not a pleasant connection. â€Å"As they traversed that short distance, not a voice was heard amongst them; but a slight exclamation proceeded from the younger of the females as the Indian runner glided by her unexpectedly and led the way along the military road in her front.† (Cooper 17). Alice shows her fear towards that of the Native blood, unlike her sister Cora, Alice struggles with others more. She is afraid and a symbol of the people that are not always shown in Cooper’s novel. As she continues to look at him, â€Å"an indescribable look of pity, admiration, and horror as her dark eye followed the easy motions of the savage.†(Cooper 17). She represents the way many of the other women of the time felt; uneasy and unsure of these people of any different race. Alice’s background is why she is chosen to represent the white population, since she is of pure blood. Throughout this novel the other American’s are shown as treating the Natives with little respect because of racism, believing that with their possessions such as their clothes, weapons, and education they are to be held to a higher standard and supreme to the Natives that surround them. In The Last of the Mohicans Cooper begins a trend with the creation of Hawkeye and Chingachgook’s relationship a â€Å"prototype for Ishmael and Queequeg, Huck and Jim, The Lone Ranger and Tonto–† (Burt 1). Hawkeye and Chingachgook have â€Å"a stark, stripped human relationship of two men, deeper then the deeps of sex.† (Burt 1). Cooper shows just how deep of a friendship these two men can have looking past all of the racial boundaries that are in position from the surrounding society. Despite the way interracial relations between the civilized and the savage were looked down upon Hawkeye and Chingachgook’s relationship continues without any such interference. Cooper makes the relationship important especially in the times of need, during the battle scenes and while they complete acts that make it clear that Hawkeye and his group are the protagonists of the story. This is a strong and deep connection between the two men making a statement for the time period, in which the story is set in. The constant reoccurrence of Hawkeye and Chingachgook’s relationship as friends in the Cooper’s novel shows the power of this symbol. The two men constantly look out for one another’s well being, Chingachgook gives Hawkeye information and reassures him his â€Å"ear shall drink no lie.† (Cooper 32) simply because they are friends. As the book continues the two men and the bond that is between them is proven to be deeper then the expectation of the average American community of the time. Through their dangerous journey they stumble upon much conflict, yet instead of burdening their friendship, it only builds their relationship as friends. Without one another they would have not made their journey through the forest protecting the young women as they did. Despite the thoughts of the Americans their relationship made things better rather than if they had not sought help from their friendship. Parts of Cooper’s novel â€Å"The last of the Mohicans derives its power from exploring threats to racial purity. Uncas and Cora deviants from the white norm threaten to cross radical lines and must be killed.† (Burt 3). Whereas â€Å"Heyward and Alice are free to marry and reproduce,† (Scalia 2) because unlike Cora and Uncas are following the â€Å"white norm.† Cooper sends the message that interracial romance and love is predestined for failure. Cora and Magua’s relationship is awkward despite Cora’s initial attraction towards the Indian. Cora and Uncas relationship ends in the terrible tragedy of death, because of her refusal to marry Magua. Cooper also suggests â€Å"it is Cora’s dark blood that accounts for her boldness†¦ accounting for the mutual yet sublimated attraction of both Cora and Uncas.† (Blakemore 43). Blakemore explains that their relationship contained mutual feelings towards each other even though their r elationship is considered unacceptable. From the beginning of the novel the factor of interracial coupling is there because of Cora’s mother being of a different race. Although the element is there Cooper also implies that these relationships are hopeless, for example when Magua and Cora’s relationship is uncomfortable and unnatural. â€Å"‘Listen’ said the Indian, laying his hand firmly upon her arm as if willing to draw her utmost attention to his words; a movement that Cora as firmly but quietly repulsed by extracting the limb from his grasp.† (Cooper 121). Cora does not let Magua touch her despite his efforts to keep her under his control. Where like Magua and Cora’s relationship is a failure so is Uncas and Cora’s because it ends in tragedy of each characters death. â€Å"Magua recoiled a step; and one of his assistants, profiting by the chance, sheathed his own knife in the bosom of Cora.† (Cooper 413). Cora is killed before her and Uncas are allowed to love one another fully. Although this relationship is considered improper their desire for one another is still persistently shown throughout the novel. In conclusion, James Fennimore Cooper’s novel The Last of the Mohicans is a powerful novel filled with many different issues involving interracial tribulations. Using some of the main characters Cooper is able to show how white Americans would treat the Native Americans negatively. Cooper also keeps in mind the different type of relationship that is built between Chingachgook and Hawkeye, which happens to be deep and strong. Also, the romantic aspect of relationships that is represented in The Last of the Mohicans is clearly shown to be an impossible happening for the characters. The Last of the Mohicans shows the importance of race in the early American community and how treatment towards those who are different is shown, yet despite the fact that interracial friendship is frowned upon Hawkeye and Chingachgook keep a firm grip upon their friendship; a final theme is the troubles that form between when two of different races are to fall in love. Cooper does a beautiful job showing each of his interracial interaction points clearly in his novel. Work Cited Blakemore, Steven. â€Å"†Without a Cross†: The Cultural Significance of the Sublime and Beautiful in Coopers The Last of the Mohicans.† Jstor.org. University of California Press. Web. 20 Jan. 2012. Burt, Daniel S. â€Å"The Last of the Mohicans.† The Novel 100: A Ranking of the Most Influential Novels of All Time, Revised Edition. New York: Chelsea House Publishing, 2010. Bloom’s Literary Reference Online. Facts on File, Inc. 20 Jan. 2012. Cooper, James Fennimore. The Last of the Mohicans: A Narrative of 1757. New York: New American Library, 1962. Print Rinne, Craig. â€Å"White Romance and American Indian Action in Hollywood’s The Last of the Mohicans.† Jstor.org. University of Nebraska Press. Web. 20 Jan. 2012 Scalia, Bill. â€Å"The Last of the Mohicans.† In Werlock, Abby H.P., ed. The Facts on File Companion to the American Novel. New York: Facts on File, Inc., 2006. Bloom’s Literary Reference Online. Facts on File, Inc. 20 Jan. 2012

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