Career of Advertising and Marketing Managers Research Paper

Career of Advertising and Marketing Managers - Research Paper Example All the components of marketing mix must be considered while making marketing decision B. Marketing manager 1. Role of marketing managers in product development 2. Marketing manager as the head of marketing department C. Knowledge, skills and abilities of a marketing manager 1. Required knowledge of a marketing manager 2. Skills required for one to become a marketing manager 3. Required abilities of a marketing manager D. Tasks and activities of a marketing manager 1. Occupational tasks of a marketing manager 2. General tasks of a marketing manager 3. Specific tasks of a marketing manager Conclusion To succeed in marketing, organizations have to employ the assistance of a qualified marketing manager. The manager, on the other hand, should be willing to apply the necessary knowledge and skills to market the ideology of the organization to potential customer. However, organizations have to be willing to provide the marketing manager with necessary resources to enable them execute their duties effectively. Introduction Eddie Robinson asserts that "The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence† (Eddie Robinson para 9). ... One of the myths about marketing is that an organization needs to understand marketing in order to succeed. On the contrary, business is all about people, and thus the organization needs to understand the people other than marketing itself. Another myth of marketing is that mass marketing is the best form of marketing. Conversely, there are other more effective marketing methods such as personal exposure, face-to-face marketing and direct marketing (Laidlaw para 8). These other forms requires proper planning, a role carried out by the marketing manager. Marketing has taken a very new dimension, leaving the old methods and adopting modern forms that yield better results. With the advancement in technology and the expansion of customer-product awareness, organizations are now reviewing their marketing strategies. This creates the need for acquisition of qualified workers to adapt to the changing world. According to the Direct Marketing Association, for instance, mobile direct marketing spending is expected to grow by 51% in 2011 and by 39% in the following year. As a result, the spending will reach $31.3 billion in 2011 and 35.4 billion the following year (Kaye para 1). Advertising agents and website designers are also aligning themselves to this new development. Nearly forty percent of companies in the United States use internet for marketing purposes, as indicated in the graph below (Kagan para 1). Graph 1: Online marketing statistics Source: Kagan 2011 Marketing as a career has a great potential for advancement and in return promoting high revenues to the organization. Over the last few years, marketing has taken a new dimension, with marketers embarking on online marketing and other contemporary forms of marketing. Myspace.com website, a

Identify the specific and unique culture of social networking Annotated Bibliography

Identify the specific and unique culture of social networking - Annotated Bibliography Example The article concludes that there exist distinct differences among those individuals that use various forms of social sites. It was found most of the Facebook users came from a privileged background as compared to MySpace users. Moreover, the academic achievement determined individual preference to any particular social site. The difference was most common among teenagers. The insight on this culture has been through the usage of social sites. By using the sites, I have come to realize that certain social sites are a reflection of groups such as professionals, academics, and celebrities. For example, joining some site that does not fit your group makes it difficult to interact and communicate with those that are well suited in that site. Bode, Leticia, Vraga, Emily, Borah, Porismita and Shah, Dhavan. â€Å"A New Space for Political Behavior: Political Social Networking and its Democratic Consequences.† Journal of Computer-Mediated Communication. Wiley.com. Web 17 February 2013. . The article notes on increased political participation due to social networking sites. Moreover, the authors note that the majority of these sites have received a high concentration of young people. The authors further notes that there is growing political realm on the sites. The authors seek to note what has encouraged people participating in the sites to engage in political discourse. Moreover, they seek to establish what the effects of increased political participation. On the other hand, the author notes that there has been increased use of the sites among the politicians. Further, they note that the sites have been significantly used as a political tool in various parts of the world. The authors conclude that the use of social sites by young people has led to increased relevance in the political arena. Moreover, they note that these sites have increased the level of